대한항공,아시아나항공,Cathay Pacific경영사례분석<영문레포트> 다운로드 AN

대한항공,아시아나항공,Cathay Pacific경영사례분석<영문레포트> 다운로드

문서파일 (첨부파일).zip

대한항공,아시아나항공,Cathay Pacific경영사례분석<영문레포트>

본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다 한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다. 인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다. 그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다. 많은도움될겁니다^-^

1.Overview

2.Industry Analysis

Korean Airlines

Asiana Airlines

Cathay Pacific

3.Value Analysis

4.Target Analysis

5.Recommendations

The Airline Industry

Loyalty Programs in,

Table of Contents

Overview

Industry Analysis

Korean Airlines

Asiana Airlines

Cathay Pacific

Value Analysis

Target Analysis

Recommendations

Introduction

Overview

Target: First-class customers

International Airliners

Korean Airlines

Asiana Airlines

Cathay Pacific

Industry Analysis

Korean Airlines

Asiana Airlines

Cathay Pacific

Summary

Industry Analysis

Korean Air

In-flight Service

Seats

Food

In-flight entertainment

Personal service

Before & After Service

Prioritized Services

Lounge

Free charge additional services

KAL Premium Care Service

Mileage advantage

In-Flight Service

Seating

Food

First-class Cosmo Sleeper

First-class Sleeper

First-class

Course menus- Western, Chinese, Japanese

“First-class limited primary ordering Service”

In-Flight Service

Movies

Personal Services

Pajamas are given

Notebooks

Satellite Phones

Before & After Service

Prioritized Services

No Seat Reservation needed

Prior On-board service

Baggage receiving priority

Lounge

Before & After Service

Free Charges

Additional baggage

Wrapping service

KAL Premium Care Services

Full care service

Mileage Advantage

Additional Mileage Accumulation

Mileage Advantage

Affiliated companies involved in:

Airline: Sky Team

Financial sector

Hotel

Rental business

Asiana Air

In-flight Service

Seats

Food

In-flight entertainment

Personal Service

Before & After Service

Baggage receiving priority

Lounge

Mileage advantage

In-Flight Service

Seats: Comfortable Space and Amenities

Food: Flexible Meal Time Service

In-Flight Service

Movies

Personal Service

Sleepers First Class: On Demand, BVLGARI Amenity Kit, Luxurious Giveaways

In-flight Exercise program

Pajamas and Duvet

Notebook and SatellitePhone Rental

Before & After Service

Luxurious Lounge

Free of Charge Additional Baggage

Mileage Advantage

Additional Mileage Accumulation

Mileage Advantage

Affiliated companies involved in:

Airline: Star Alliance

Credit Card

Hotel

Rental business

Others

Cathay Pacific

In-flight Service

Seats

Food

In-flight entertainment

Personal Service

Before & After Service

More Baggage allowed

Lounge

Mileage advantage

In-Flight Service

Seats: Comfortable Space and Amenities

Food: Attendants` off-hand service

In-Flight Service

Movies

Personal Services

Note book

Before & After Service

Luxury lounge : The Wing (special dining room)

Exclusive check in ? out

Trip Information Offering

Mileage Advantage

Mileage Programs

Asia Miles

Affiliated Companies

Customers

Mileage

First-class

150%

Business

125%

Premium Eco

110%

Economic

50% or 100%

Summary

Korean Air Line

Asiana Air Line

Cathay Pacific

Seat quality

3 different seats

More features

Food service

More unique

Entertainment

[문서정보]

문서분량 : 49 Page

파일종류 : PPT 파일

자료제목 : 대한항공,아시아나항공,Cathay Pacific경영사례분석<영문레포트>

파일이름 : 항공산업.ppt

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