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문서자료.zip

스타벅스커피마케팅사례,스타벅스기업경영전략사례,커피시장분석사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

스타벅스커피마케팅사례,스타벅스기업경영전략사례,커피시장분석사례,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

STARBUCKS MANAGEMENT STRATEGY

INTRODUCTION

Goal of this project

Starbucks is..

Starbucks thought about management

Why we choose Starbucks

CRM at Starbucks

My Starbucks Rewards : loyalty rewards program

The more you come in to Starbucks,

the more we’ll reward you!!!

My Starbucks Idea: Feedback website

sharevotediscusssee

What’s So Special About Starbucks

CRM

`Third Place.`

HE IS THE MAN.

Howard Schultz

not me

STARBUCKS LOGO

International stores

Egypt

JAPAN

CHINA

THIS IS 1ST.

IN EWHA WOMANS UNIVERSITY

Alliance with Starbucks

application

Size up or discount

These are representatives

competition

OMG!!

Shared planet

Corporate social responsibility

Develop a comprehensive recyclable cup solution by2012.

Grounds for your garden

Serve 25% of beverages made in our stores in reusable serve ware or tumbler by 2015.

Environment Protection

Mobilize our partners (employees) and customers to contribute more than 1 million hours of community service per year by 2015.

Engage 50,000 young people to innovate and take action in their communities by 2015.

Community involvement

Double our purchases of Fair trade certified coffee in 2009

Third certificated coffee

Environment purchase

Why Starbucks is better

Starbucks sell the instant coffee.

But, in Korea it doesn`t well known.

Coffee

Coffee grows between the Tropic of Cancerand the Tropic of Capricorn.

Coffee Belt = Coffee Zone

Starbucks has very hard procedure in buying.

And

`Brunch`

Available from open to 3 p.m daily.

`Cake`

Best quality.

`Chocolate`

Starbucks Logo printed.

Roasting

Flavor Lock

Organization management

Starbucks have 3 exceptional treatments to their staff.

Medical Insurance:

Bean Stock

Company loyalty

Conclusion

Developing direction of Starbucks

Do connected activity for improvement of a community’s welfare

Continuous job creation and training global talented person

Make public relations effect high about high quality coffee mix product

Bibliography

Works Cited

Starbucks launches new CRM programme, 9 June 2008.

http://www.centennial-software.com/company/news/id/305/starbucks-launches-new-crm-programme/

Thompson, and Strickland., “Concepts and Cases; Starbucks Case.” Retrieve18 April, 2002.

Magawon,`Starbucks Shared Planet`,Starbucks gossip,19 Oct,2009

`http://cafe.naver.com/starbucksgossip.cafeiframe_url=/ArticleRead.nhn%3Farticleid=14271`

Vianeeycho`Ethical coffee bean buy`Emproio stefano,16 Feb,2009

`http://blog.naver.com/vianneychoRedirect=Log&logNo=10042434962`

Social`Starbucks`s fair trade`Thick note,2.July.2009 http://dreamwk.tistory.com/32

Howard Schultz, Dori Jones Yang. Pour your heart into it, 1999.“Rising Starbucks, falling McDonalds.” MoneyToday, 3 March 2003.“Founder came and revive the Coffee empire”. JoseonDailyNews Economy, 17 April 2010.

Yun, jae-jun . “burgerking, aiming mcdonald, alliance with starbucks”.

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