스포츠마케팅-코카콜라 19 19 다운받기 XH
- unprod642
- 2020년 10월 27일
- 2분 분량
스포츠마케팅-코카콜라 19 19 다운받기
스포츠마케팅-코카콜라 19 19
스포츠마케팅-코카콜라 19 19
Sport Marketing
CONTENTS
About Coca Cola
Coca Cola VS. Pepsi
Conclusion
Characteristics of Coca Cola’s Marketing
Possible Changes
Marketing Strategies
Sponsorship
Endorsement
About Coca Cola
History
1866 First made by an American pharmacist
John Pemberton
1928 Became the official sponsor of the Olympic Games
1930 Official Sponsor of the FIFA World Cup
Symbol
The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness & physical movement
The unique Contour Bottle is designed to be seen well in the darkness, and the curve symbolizes flexibility in sports.
About Coca Cola
Products
Coca Cola is offering a range of products including coke
Which do you think is the product of Coca Cola?
Getorade
Lipton
킨사이다
Mountain Dew
Answer: C. 킨사이다!
About Coca Cola
Products
Coca Cola is offering a range of products including coke
About Coca Cola
SWOT Analysis
Strength
Exclusive Technology
High Brand Value
Wise Marketing Strategy
Weakness
Too much focus on main products
Standardized Marketing
Opportunity
Development of Transportation leading to the Expansion of distribution channel
Sports Marketing
Threat
Competing Brand
Consumers’ high awareness of health, Well-being Trend
Marketing Strategies
Sponsorship
Endorsement
Coca Cola with Olympics
Coca Cola with Olympics
Partnership Since 1928
Continuous Partnership until 2020 without any interruption
Although Olympic is one-disposal type of event, coca cola aims for Sports Marketing towards people’s memory
Museum Sponsorship
The Olympic Torch Relay
Touched millions of citizens on every continent, enveloping them in the glow of the Olympic Flame.
Coca Cola with FIFA
Partnership Since 1930
Coca Cola makes the greatest profit among the Official sponsors
The 2010 South Africa World Cup
16% Increase in
Net Profit!
Coca Cola with FIFA
The World Cup Trophy Tour
86 Nations, 94 Cities
Brand Exposure to 1,000,000 Consumers around the world
Fan Experience Day
Marketing Strategies
Sponsorship
Endorsement
Coca Cola with JORDAN
The Jordan Card
1998, Jordan’s Heyday Coca Cola reported sales increase of 15만?
Coca Cola takes 80% of Sport-drink Market share
BUT this was the only endorsement case found for Coca Cola!
Coca Cola VS. Pepsi
Ambush Marketing
Official Sponsor
Of
Big Sports game
Coca Cola VS. Pepsi
CoCa or Pepsi, Which company do you think was the official partner of Beijing Olympics?
60%
PEPSI ?!
Coca Cola VS. Pepsi
Conclusion
Characteristics of Coca Cola’s Sport Marketing
Use of Sponsorship
Consumer Involvement
Stand
[문서정보]
문서분량 : 19 Page
파일종류 : PPTX 파일
자료제목 : 스포츠마케팅-코카콜라 19 19
파일이름 : 스포츠마케팅-코카콜라 19 19 .pptx
키워드 : 스포츠마케팅,코카콜라,19
자료No(pk) : 11059508
댓글